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to adults who live enthusiastically

WOWOW INC. provides moving moments,
such as excitement and surprise,
through various aspects of everyday.

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Medium-Term Management Plan FY2025-2029

Become a company
that provides
“enthusiasm” to the
daily lives of members

WOWOW INC. has created a new medium-term management plan with the aim of further expanding its entertainment areas, offering services that enrich people’s lives, and providing emotional moments of excitement, surprise, and more through various aspects of everyday life.

Based on the purpose and vision, we aim to build on the previous medium-term management plan. Starting in FY2025, we will evolve into a “company that provides ‘enthusiasm’ to the daily lives of members,” build a new digital platform, and promote new membership businesses.

中期経営計画の
位置付け

FY2025-2029

Become a company that provides “enthusiasm”
to the daily lives of members

Vision

Using unique entertainment ideas,
bring moving moments to your everyday life

Purpose

Fill your life with WOW and increase
the number of adults who live enthusiastically

2021-2025年度

「映像メディア業」から
「コンテンツ・コミュニティ業」へ

Culture つくる Contents つなげる Community はぐくむ 10年戦略WOWOWループ
2025-2029

Vision to Be Pursued to adults who live enthusiastically Provide moving moments, such as excitement and surprise, through various aspects of everyday life to adults who live enthusiastically

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New
transmission
service
Premium
experience
New
businesses
Building a new digital platform and
promoting new membership businesses

Business Domains

Membership areaBtoCBtoC

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Media services
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Commerce and events

Other than membership areaBtoBBtoB

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Marketing support
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Content creation
Production business

Key Strategies

Membership areaBtoCBtoC

Media services

Promotion of efficiency in the
broadcasting service

Launched new transmission service
following WOWSPO

Commerce and events

Expand earnings through business
growth of EC and multi-layered services

Develop new businesses in
line with lifestyles

1

Scheduled to start in spring 2026

New transmission service

Aiming for business growth in the streaming market
through collaboration with external companies
and flexible service design

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2

Expansion of EC service

EC service handling entertainment
in general including original goods
linked to content

Opened in October 2025

WOWOW百貨店
3

To be launched after FY2026

Develop new businesses

Develop new businesses
that are in line with the lifestyles of adults
living enthusiastically

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Other than membership areaBtoBBtoB

Expand business, including marketing support,
content creation, and production business

Strengthening cooperation
within the group and
promoting sales through synergy creation

A lab opening a door
on the enthusiasm of adults

夢中のトビラボ

To achieve our purpose, we have established “WOWOW MUCHU no TOBILABO”,
a laboratory for studying the enthusiasm of adults.
Its purpose is to gain a deeper understanding of a wide range of consumers,
including current members and people who are not yet members.

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