Our company considers DEI to be a vital element both in realizing our corporate philosophy and in executing our business strategies.
We aim to create content and services that inspire "WOW" for all customers who interact with WOWOW, ensuring that no one ever feels excluded. For this, it is essential that members engaged in our business activities are themselves diverse and that each individual can live and thrive with peace of mind.
In order to contribute to a more inclusive DEI society, we will leverage the DEI knowledge cultivated through our business activities and within our organization, collaborating with partner companies and organizations. In doing so, we will deepen our contribution to a society where everyone can shine as their authentic selves, while also incorporating what we learn through our collaborations into our business operations.
Our corporate purpose is to "Fill your life with WOW and increase the number of adults who live enthusiastically"
In order to bring "astonishment," "discovery," and "inspiration" into our customers' lives, it is essential that the people involved in our business activities are diverse. We believe that bringing together individuals with different values, perspectives, experiences, who are in various stages of their lives, enables us to create unique and unprecedented content and services, delivering moving moments to our customers' everyday lives.
Differences in age, gender, nationality, beliefs, and disabilities are respected, and our diverse employees are active in fields where they can fully demonstrate their individuality and abilities.
Gathering members with diverse attributes, experiences, and perspectives is not enough; their collective strength cannot be fully realized unless differences are respected and each unique individual feels valued. We believe it is important to foster a psychologically safe workplace characterized by diversity, inclusiveness, and equity--where everyone can confidently express themselves and thrive. It is also essential to create an environment in which employees can continue to work flexibly through various circumstances and life stages.
By building a system where all employees can work on a full-flextime system and work from outside the office, we provide flexibility in working hours and locations. We also offer options for no-overtime as well as shortened hours that can be used regardless of the age of the child, paid leave for nursing and caregiving, babysitter subsidies, and a variety of career support options designed to align with various life stages.
In order to raise awareness of DEI among our employees and promote individual actions that enhance DEI, we create and share DEI-related articles on our intranet on a regular basis.
Additionally, we promote understanding and engagement of DEI through para sports awareness activities, as well as e-learning and workshops.
Scenes from the DEI Workshop
We support paraathletes (athletes with disabilities). In addition to supporting their competitive activities, we are also working to promote parasports by sharing the experience they have gained.
We strive to reflect the diversity of society within our content, and deliver new perspectives and never told stories to our customers. By providing content that highlights diverse ways of life, diverse values, and the challenges of an unequal society, we hope to provide viewers with an opportunity to reflect upon DEI. We believe that this approach is our unique way of contributing to the realization of an inclusive society.
We are committed to enhancing accessibility of our services, and seek to continuously improving user experiences, so that more customers can enjoy our entertainment offerings --whether through broadcasting, streaming, website access, events, or customer support--without ever feeling excluded.
The film 'Fuzjko Hemming, a Pianist with a Romantic Tone ' featured a barrier-free screening with audio guides
We believe that by partnering and collaborating on DEI initiatives with various companies and organizations, we can generate synergy and maximize contribution to society. In our collaborations to promote employment of people with disabilities, we share knowledge and resources to foster workplace environments where individuals with disabilities can fully realize their potential. Additionally, by sponsoring the Japan Wheelchair Basketball Federation, we support athletes who overcome all kinds of adversity and deliver inspiration to people, while also contributing to the growth and promotion of the sport and furthering diversity in society.
WOWOW Communications, Inc. a member of our group, launched RESQWO, a service designed to support the employment of persons with disabilities while enhancing response quality, in April 2025. This service was jointly developed with Startline CO.,LTD.
RESQWO combines WOWOW Communications' expertise in "response quality improvement operations" with Startline's know-how in "operating satellite offices that embrace diversity and providing scientifically grounded support for employing persons with disabilities."
By promoting employment models like RESQWO--where the unique characteristics and strengths of persons with disabilities are matched with highly contributive business tasks--we aim to expand employment options, create environments where diverse individuals can thrive, and ultimately foster a more inclusive society.
