We conduct SDG activities unique to WOWOW as an entertainment company.
Along with the destruction of the natural environment, the growing social divisions and loss of tolerance around the world represent significant threats to humanity.
Through entertainment, we are supporting the realization of a society that is aware of environmental issues, respects diverse values and fosters tolerance.

1. Contributing to Social Diversity

WOWOW, an entertainment company, believes the transmissions that give us opportunities to realize our bias and consider diversity are the most effective contributions in realizing a society where diverse individuals shine and accept each other.
As one of such activities, we have continued to broadcast and transmit WHO I AM, a documentary series following Paralympic athletes, since 2016, and have worked to show this series to a wide audience together with various companies and organizations.

2. Supporting the Growth of Entertainment Culture

In order to reinvigorate the entertainment industry, WOWOW is supporting people, organizations, and works in fields such as theater, film, music, and sport in an inclusive manner, thereby contributing to the continuity and growth of culture.
In FY2021, we held the first "Creator Award", and awarded individual creators who contributed to outstanding planning. Furthermore, we contribute to the training of junior athletes through efforts such as selling cheering goods for the Paralympic games with the support of Akira Toyoshima, the former captain of the Japanese national wheelchair basketball team and current WOWOW employee, and providing wheelchairs for competitive sports by using a portion of the proceeds from the sale.

3. Raising Awareness of Environmental Issues

Through our content, WOWOW is working to raise awareness of environmental issues.

We make contributions with an aim to achieve the following five goals among the international development goals included in the Sustainable Development Goals (SDGs 17).

  • 質の高い教育をみんなに
  • ジェンダー平等を実現しよう
  • 働きがいも経済成長も
  • 人や国の不平等をなくそう
  • 気候変動に具体的な対策を